I'm Raj, a multi-disciplinary designer who excels in crafting meaningful digital products.

With over 10 years of leadership experience at top-tier companies like Amazon, Canon, Barclays, EY, Orange, and Sky Italia, I specialise in designing intuitive, conversion-driven products that seamlessly blend form and function.

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Based in London, UK

User Centred, Goal Focused

I work closely with my clients to understand their mission and strategically apply design processes, crafting consistent accessible and inclusiveexperiences that delight users and drives business value

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Research, Strategy, Data Analysis

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Design, Test, Iterate

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Document & Deliver

...and optimise

Selected Work

Image showing multiple mobile designs for an end-to-end redesign projectShipped

End-to-end design system, and experience optimisation.

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Image showing a heatmap analysis of a websiteShipped

Using insights to significantly increasing engagement and click-through rates.

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Image showing multiple mobile designs for a Sky applicationConcept

Fast-forwarding media-streaming app personalisation.

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Image showing a hand using a mobile phone with a mortgage journey screen displayedShipped

Designing an a comprehensive end-to-end mortgage timeline.

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About

I started in design with a love for solving problems and making things work beautifully. Years of leading projects, collaborating with teams, and testing ideas in the real world have turned that passion into a set of skills I rely on every day.

Leadership

  • Develop & execute design vision and strategy aligned with business goals
  • Stakholder and cross-function team collaboration
  • Leading, mentoring, and developing design teams
  • Establishing and optimising efficient and effective design processes
  • Design system management and quality assurance
  • Innovating with new design trends and technologies

Specialisms

  • User Experience
  • Data gathering and analysis
  • Visual/UI Design
  • Design Systems
  • User Research
  • Service Design
  • Front-End Development (HTML/CSS)

Tools

  • Figma, Axure, Sketch, Photoshop
  • ContentSquare, Hotjar
  • Userlytics, Userzoom
  • Confluence, Jira, Trello, Slack
  • FigJam, Miro, Whiteboard

Previously at

  • Barclays logo
  • EY logo
  • Orange logo
  • Sky logo
  • National Lottery logo
  • WMS Scientific Games
  • Rank Group
  • Aviva logo
  • Canon logo
  • amazon logo
  • Santa Fe Logo
  • homerenter logo

Let's Talk

Are you passionate about driving value through building compliant, consistent, and accessible digital experiences? If so, get in touch today.


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