SENIOR UX DESIGNER · LONDON / REMOTE

Convert, retain, and grow

15+ years delivering B2C and B2B products for Canon, Barclays, Sky, Amazon and more. I work across the full design process, from discovery and research to prototyping, testing, and delivery, with a focus on outcomes that move the needle.

I combine AI-assisted design with front-end code to bring ideas to life quickly. Interactive, testable, and ready for feedback before the brief goes cold.


WORK

SFR GROUP · UX CONSULTANT

Redesigning a global relocation platform to generate more leads and reduce service friction

End-to-end redesign: new design system, mobile-first responsive build, service journey mapping, form optimisation, and post-lead communication strategy.

39% Lead generation

2.3M Group revenue

43% Mobile bounce rate

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CANON · UX CONSULTANT

Rebuilding Canon's ecommerce homepage to recover lost engagement and drive product discovery

Data-driven redesign using heatmaps, competitor benchmarking, and stakeholder workshops to restructure content hierarchy and improve navigation across a high-traffic global property.

641% Hero CTR

5,062% Hero Total Engagement

305% Section engagement

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SKY · UX CONSULTANT

Delivered personalisation proof of concepts for the MySky app, introducing a user-curated channel that accelerated content discovery and increased engagement.

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BARCLAYS · UX CONSULTANT

Designed an end-to-end mortgage timeline, delivering a single portal to improve transparency and guide users through their journey.

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CAPITAL GROUP · UX CONSULTANT

Established a responsive email design system and template suite to support tailored communications across individual, institutional, and intermediary investor audiences.

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ABOUT

I started in design with a love for solving problems and making things work beautifully.

Today, that means leading end-to-end design across complex digital ecosystems, setting direction, building alignment with stakeholders, and shipping work that creates real, measurable change. I care as much about the strategic why as I do about the craft.

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